Berlin, 07/2014. lesswire AG, a leading provider of components and systems for the implementation of wireless communications solutions by OEMs, device manufacturers and system integrators, has, with immediate effect, appointed Thomas Herrmann as Chief Marketing Officer.
Thomas Herrmann comes to the Berlin specialists for radio technology from Gemalto M2M GmbH, formerly Cinterion GmbH, where he held the position of VP of APAC Sales and was responsible for business in Asia regarding industrial and automotive-grade radio modules for GSM, 3G and LTE. As an experienced manager he will continue to develop the internationalization strategy which lesswire has embarked upon and will be responsible for the marketing of technological innovations such as the recently launched “WiBear ITS” Car2X transceiver module.
Dr. Ralph Meyfarth, CEO of lesswire AG, greeted the appointment with these words: “After a lengthy search we have in Thomas Herrmann the best possible candidate to continue developing our position in the market for automotive-grade short-range wireless modules and connected car devices. With over 17 years of professional experience in this sector, Mr. Herrmann brings with him the perfect attributes for driving our internationalization strategy forward and preparing our sales organization for future challenges.”
Volker Schulz, Chairman of the Board at lesswire AG, added: “In the past few years, lesswire has been able to create an excellent position for itself in the market for radio modules. With Thomas Hermann, we welcome an outstanding leader with whom we wish to press ahead with lesswire’s development.
About lesswire AG
lesswire is a leading developer of radio system technologies. It supplies OEMs, device manufacturers and system integrators with high performance components, systems and services for the implementation of M2M and connectivity solutions.
lesswire supports its customers in significantly reducing the time and effort required for introducing their connectivity solutions to the market. In addition to developing and marketing short-range embedded radio modules and connected car devices, lesswire also offers its customers consulting and development services. lesswire is a subsidiary of the PRETTL Group.
Due to outstanding expertise in the field of radio technology, a strong commitment to innovation and consistent customer support, lesswire has in the past five years been able to acquire leading providers in the automotive, industrial, M2M, health and medical sectors as customers. lesswire supplies the automobile industry as a tier 1 and tier 2 company.
lesswire was founded in 1999 and has its head offices in Berlin. With local sales and support offices in Germany and Shanghai, China, as well as a center for automotive development in Erd, Hungary, the company is well positioned internationally. lesswire distributes its products via direct selling channels as well as through a global network of technically skilled distribution partners.
Kilian Frank, lesswire AG, BU Director Wireless Modules
Tel. 030-6392-8291, E-Mail: firstname.lastname@example.org
Daniel Stuckert, PRETTL group
Tel. 07121-707-171, E-Mail: email@example.com